A more detailed look at some of the tools and functionality of the Google platform.

Google Analytics 4 (GA4) is the next generation of Google software which collects data from both websites and apps to help you better understand the customer journey of your website users.

Join us for this in-depth, 2.5 hour follow-up on the key features of GA4, where we will cover how to:

• Create custom reports and report templates, using the Spark Somerset account as a live example
• Track website user demographics and interests, and how to segment your users for better targeting
• Track the downloads of PDFs and other documents, set up custom events and manage goals

About the trainer

Your trainer for this session will be Stacey Pledge, a Google Ads and Analytics Specialist with Cosmic. Stacey has over ten years’ experience in digital marketing and is passionate about helping small small businesses to make the most of their online presence and achieve their goals.

Please note: due to the number of spaces available on this course, we can only allow a maximum of 2 participants per organisation.

This training is offered as part of a project that is being funded by the UK Government through the Shared Prosperity Fund. Subsidised tickets are solely available to VCFSE staff and volunteers from organisations operating in Somerset. We strive to be accessible to all so if this cost is a barrier to your attendance, please get in touch at support@sparksomerset.org.uk.